Advert Review and Reflection
For our media production task we had to create two Persil adverts, this included pre-production and post-production work.
First Advert
We used ‘Problem and Solution’ in our first advert as this advertising technique links to Persil, because the problem is the fact that the clothes are dirty and the solution being to use Persil as it cleans clothes. It also uses ‘Nurture’ to show that you’re never too old to be looked after by mum, this advertising technique is shown in the end of the advert when Mike’s mum washing his shirt for him.
During in the editing process we decided to cut down the skateboarding shots so they were in quick succession making the advert look more energetic and similar to other Persil adverts, we only use one transition during the entire advert which is where it fades to white showing the Persil Logo and slogan ‘Because you’re never too old to make a mess’. We have only used simple editing techniques but it makes the advert all the more effective as it makes it flow easier.
I think this advert is effective as it is similar to other Persil adverts which appeal to both children and adults. The target audience for Persil adverts is adults from their late 20’s and older, although the advert may appeal mostly to the younger target audience I think it can still persuade the older target audience to buy Persil as it appeals to their maternal instincts of looking after your children no matter what their age is.
If I were to improve this advert I would try and make it more colourful and bright so it would instantly catch the audience’s eye, as well as adding a scene where the newly clean t-shirt is shown without and stains adding to the effectiveness of the advert.
Second Advert
In our second advert we used the advertising techniques ‘Exaggeration’ and ‘Comedy’, because it easily catches the audience’s attention. The advert shows an exaggeration of how dirty children and teenagers get their clothes, the comedic aspect comes in the form of the main character having different food and sauces thrown at her, the advert ends with a cream pie being thrown at the character this is a classic comedy bit.
Again this advert only had a simple editing process as we decided it would look better if we didn’t cut the food fight too much, keeping it as just one long shot sped up a little to add to the comedic effect and make it flow better. We chose to use the opening intro off of the song Eye of the tiger by Survivor as the beats were in good timing with the advert. We used two fade transitions one at the start of the advert and one at the end going into the Persil logo.
I believe this advert is effective because it exaggerates narrative of other Persil adverts, and the song chosen is well known and easily catches the audience’s attention. Again this advert appeals mostly to the younger target audience.
To improve this advert I would re-film it so our actor didn’t turn to the side halfway through because I think it affects how effective the advert is. The editing process would remain the same because I think it makes the advert flow nicely.
Legal and Ethical problems
Neither of these adverts is affected by the watershed as they don’t have any content unsuitable for children.
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