Persil Skating Advert
For the production of our advert we were given Persil to advertise. One thing we noticed during our research was that there was no Persil Adverts that were very memorable, so we decided to use the same advertising techniques but aimed at parents with an older generation of children i.e. 13 – 18.
Our first advert concentrated mostly around the nurture technique. During the past few years extreme sports such as skateboarding have become more and more popular, so we decided to base the advert around this, as well as the classic Persil adverts showing the mum cleaning her Childs mess.
During the editing process we wanted to emphasize how fast and effective Persil is so we shortened all of our shots creating a fast paced sequence of tricks being preformed. We also used a fade to white at the end a bright white background to show the audience that their clothes could be equally as white.
I think that our advert was very effective as no other detergent had ever used an extreme sport to promote their product. We also gained some positive feedback from the audience. I think that it would persuade people to buy our product as it is a memorable advert.
One of the things that could be improved about our advert is continuity, even though it is showing the course of a full day of skating the park drastically changes from empty to full and from wet to dry so if we was recording this again we would spend more time to avoid continuity errors.
Like all other Persil adverts ours is aimed at families and does not contain anything that would clash with the watershed rules, so it is able to be shown before 9pm.
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