For our media production we were asked to make two adverts for the brand “Persil”. We used a variety of advertising techniques, various camera angles and planned them using pre – production.
First Advert
In the first advert we used a few advertising techniques, such as, “Problem and Solution” where the skater has fallen over during a trick and gotten his t-shirt muddy, the solution to his problem is to go home and use Persil to get the mud out. Another advertising technique we used was “Nurture” where it shows that even a grown man is never too old to get looked after by his mother by washing his dirty t-shirt.
In the advert we made some editing decisions when it came to how long each shot would be, how many shots we’d put in the advert, what music we’d use and what transitions were added. We made to make the skating shots quite short so it looks like the skater is doing loads of tricks simultaneously, we did this to make the audience excited as its fast paced. There was a limit to how many shots we could fit into a 30 second video so each skating shot was about 2 seconds long to make it look really fast, the music we used was “Heaven is a Half Pipe” by OPM, we used this because its aimed at the older teenage audience who know the song and still with their parents which would pursued them to get their parents to buy Persil. The transitions that were used were fades to black to start the advert and fade to white to show how clean the shirt can be.
I think the advert we made was very effective for a soap powder advert as it shows a use for everyday life, for example, in the advert a skater has fallen over while skating and made the back of his shirt dirty, getting your clothes dirty happens everyday to teenagers so he goes home and asks his mum to clean his shirt. This will help to attract parents to buy the product as it keeps there childs clothes clean.
My advert could be improved by using a different variety of colours and using a brighter background for our setting to catch the watchers eye. We could have also shown how clean the t-shirt is after it has been washed.
Second Advert
In the second advert we used a few advertising techniques ‘Exaggeration’ and ‘Comedy’, we used these techniques, as it catches the audience’s attention, by throwing lots of food at our actress which gets her very messy, this would make the audience laugh which will make the advert more memorable, we did this to show that cleaning can be fun so we use Persil to get the stains out of her shirt.
The editing decisions we made were how long the single shot would be, what music would go well with the advert and what transitions would go well with the single shot. We aimed for the whole shot to be 30 seconds exactly so we had to do it in one take as we had a shortage of food. The music we used for the advert was “Eye of the Tiger” by Survivor, this song has good timing with the food impacting with the actress plus it also takes a brave person to get that much food thrown at them. The transitions I used were two fade transitions, both of them were fade to black and they were used at the start and finish of the advert.
My advert is effective because it over exaggerates a normal Persil advert and adds comedy to cleaning, it would mostly appeal to a younger audience because of its comedy aspect. The song used in the advert is also well known so the advert would stick in the viewers mind.
I would improve my advert by making sure our actress stays facing the camera and not turn to the side, this was a little unprofessional for an advert. The rest of the editing would stay the same as the shot flowed nicely.
None of our adverts had any legal or ethical problems as it was suitable for children to watch our adverts as there is no swearing, no violence or sexual content in our adverts. We used music in our adverts but we didn't have to ask for copyright permission to use it as it wasn't going to be on television.
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