Primary Research - Focus Group

Primary Research - Focus Group by Rebel Productions
This is the recording of the focus group we conducted in order to find out what people looked for in adverts and what catches their attention. There was a variety of answers the focus group gave us, such as, comical situations to make the audience laugh, the quality of the effects in the advert to help catch your eye, a catchy jingle so it sticks in peoples heads which will make them buy the product, soap opera stars in a soap powder advert to show that it might have some relation to soap and a good reputaion helps to keep the popularity ofn the soap powder.